Monitoring and Review

1. Performance Indicators

Define the success factors and performance indicatorsComms Pentagon Monitor

  • How will we know the communication is successful?
  • How will we know the communication objectives are being achieved?
  • How will we know the communication is working?
  • What are the success factors or Key Performance Indicators (KPIs)?
  • What are the success factors or performance indicators for specific communication activities, items and materials?
  • Are there progress indicators?
  • How will we know milestones, deliverables, phases and stages being satisfactorily met?
  • Are there quantitative and qualitative indicators?

2. Measurement

Define how the performance of the communication will be monitored, measured, evaluated and reported

  • How will the performance of the communication will be measured and monitored?
  • How will the performance of specific communication activities, items and materials be monitored and measured?
  • How will the Key Performance Indicators and success factors be measured?
  • How will the progress of milestones, deliverables, phases and stages be monitored and measured?
  • How will monitored progress and performance be reported to the responsible and accountable stakeholders?
  • How will the monitored performance be fed-back into the Communication Strategy to adjust and fine-tune associated messages, channels, tactics, tools, resources and budgets?
  • How will the communication be evaluated and lessons learnt be used to inform future communication activities?

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