1. Performance Indicators
Define the success factors and performance indicators
- How will we know the communication is successful?
- How will we know the communication objectives are being achieved?
- How will we know the communication is working?
- What are the success factors or Key Performance Indicators (KPIs)?
- What are the success factors or performance indicators for specific communication activities, items and materials?
- Are there progress indicators?
- How will we know milestones, deliverables, phases and stages being satisfactorily met?
- Are there quantitative and qualitative indicators?
2. Measurement
Define how the performance of the communication will be monitored, measured, evaluated and reported
- How will the performance of the communication will be measured and monitored?
- How will the performance of specific communication activities, items and materials be monitored and measured?
- How will the Key Performance Indicators and success factors be measured?
- How will the progress of milestones, deliverables, phases and stages be monitored and measured?
- How will monitored progress and performance be reported to the responsible and accountable stakeholders?
- How will the monitored performance be fed-back into the Communication Strategy to adjust and fine-tune associated messages, channels, tactics, tools, resources and budgets?
- How will the communication be evaluated and lessons learnt be used to inform future communication activities?
Information contained on this page has been published as a guide only and is provided without any express or implied warranty as to its accuracy or currency. – Disclaimer