- What internal resources are required?
- What specialist resources are required?
- What skills and capabilities are required?
- What communication materials are required?
Define timelines and schedules for specific communication activities
- What needs to be delivered by when?
- What are the key milestones and when should they occur?
- What other factors, dates and events do the communication activities need to co-ordinate with?
- When are approvals and endorsements required?
- Can the activities be staged or split into different phases?
Define the costs of communication activities
- How much will the proposed communication activities cost?
- What are the budget and financial limitations?
- Will expenditure be split into different stages and phases?
- Is expenditure dependant upon any sales, income or other performance targets?
- Are there any in-kind, sponsored or free contributions that may cover any communication expenses?
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